Marketing is very important for business growth, especially for small business owners. It is not enough to have the best products or services; you need people to become aware of the solution you are offering and become interested enough to buy it.
How can you do that?
There are several ways to market your business, but one option you should consider as a small business owner in this modern age is digital marketing.
What is digital marketing?
Digital marketing is basically marketing your products or services online.
It is the use of online marketing strategies and platforms to reach your ideal customers, get them to fall in love with your brand and buy from you.
Digital marketing allows you to reach a large number of customers within a short period, without digging a huge hole in your pocket. It allows you to pick from several marketing options, the best one that will help you achieve your goals.
You can market your business through several platforms online, for example, websites, emails, online stores, social media marketing platforms, etc.
And here comes the best part, there are several tools in place that make your digital marketing efforts seamless. Using the right tools for your online marketing helps you save time. They help you create and launch your campaigns quickly and effectively. The right tools also give you a competitive edge over your competitors.
Now that you know that your business needs digital marketing and there are tools that help to boost your marketing efforts, we can move on to the question of the day: How can you market your business online with the best digital marketing tools?
Keep on reading to find out.
How can I market my business online with the best digital marketing tools?
This is where it gets interesting.
There are several ways you can market your business online with the best digital marketing tools. Here are some of them:
1. Optimize your website for SEO with SEMrush SEO toolkit
Your website needs Search Engine Optimization (SEO).
Great SEO increases website traffic, creates a better user experience for visitors, makes your business pop up when customers search for your niche, and increases engagement and conversions. It basically helps you to understand the environment of the web and helps your website thrive in it.
To get your SEO game on point, you need The SEMrush SEO toolkit. It allows you to view detailed keyword analysis reports, compare the performance of your pages to that of your competition to see how you rank, identify your competitors’ sources of web traffic, figure your website bounce rate, etc.
2. Establish good relationship with your customers through email with Mailchimp
Email marketing is one way to form personal relationships with your prospects and customers and get them to buy from you repeatedly. According to marketinginsidergroup.com, email marketing offers a higher ROI than other forms of marketing.
You can boost your email marketing efforts with Mailchimp. Mailchimp allows you to create segmented lists of your audience, send personalized messages, analyse your audience insights, build forms and landing pages, and many more. Not only is it easy to use; you use it for free until you hit 2,000 subscribers.
3. Create unique visual content on all your online platforms with Canva
When it comes to creating unique and branded visual content that strikes engagement with your audience, Canva should be your go-to tool.
Canva provides you with countless graphic design tools and templates that help you create social media posts, blog images, infographics, posters, business cards, e-book covers, quotes, graphs, and almost any kind of graphic you can think of. You can do this within a few minutes without any design experience and access to this tool is free.
While creating your designs, you can use the free photos on Canva or get free stock photos. Pixabay, Unsplash, Burst, StockSnap, etc., are where to get free stock photos for your business marketing.
4. Engage with your audience on social media platforms with Hootsuite
Social media platforms like Facebook, Instagram and Twitter, make it easy for you to reach out to your ideal customers, to engage with them, create an online community for your brand, and ultimately, get your prospect to buy from you. You can also advertise your business on these platforms.
Though many of these platforms have their own built-in tools, Hootsuite helps you to manage all your social media platforms in one place. You can schedule content release in advance, identify important hashtags for your business, analyse the effectiveness of your campaigns with their advanced reporting tools, track and respond to mentions of your brand, etc. — all in one dashboard.
5. Create engaging and eye-catching marketing videos with Boosted
Video is one of the most engaging forms of content. By creating videos, you can boost awareness about your brand, become an authority in your field, create valuable content that will get your audience coming back for more and create ads that convert.
Boosted makes it easy to create your marketing videos. With Boosted, you don’t have to worry about making video tutorials or how to make a video ad for your business.
Boosted provides you with top-quality templates to use if you do not want to create your videos from scratch. You can customize text, colors and music to match your brand. Also, you have access to this tool for free.
How can you get all these done in one place without stress?
Marketing online can be very tiring. First, you have to decide which platforms to use, then create a marketing strategy that suits your goals but also conforms with the unique traits of each platform. Next you have to create, curate, and share content across all your platforms and engage with your audience.
The good news is at EverGreen Studio, we can take off that burden from you. We will help you create an online marketing strategy in line with your goals and lead you through each step of your strategy till you achieve those goals.
Do you want the best online marketing strategy with the best results? Contact Evergreen Design Studio for help with your online marketing now.
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